Youth Sport Trust

20TH ANNIVERSARY PUBLICATION

To celebrate this important milestone, the Youth Sport Trust wanted a special publication that showed their achievements and the impact the organisation has had on young people.

 

My role: Uncovering the big achievements from the past 20 years. Finding young people who were willing to feature as case studies – interviewing them and pulling out the nuggets of gold to feature in the publication. Copywriting, liaising with the designer and sending to print.

 

Outcome: A special publication that stands as a testament to all the fantastic work they’ve done over the past 20 years. Sent to government ministers, funding bodies and shared with advocates. I received personal thanks from the chair, Baroness Sue Campbell CBE.

Visit the Youth Sport Trust to view the full publication.

Copy sample

 

Darius Knight

Darius is an athlete mentor for the Youth Sport Trust. He grew up in South London and playing table tennis kept him on the straight and narrow. He was selected to play for Team GB at London 2012 and won silver at the Commonwealth Games 2010. When he’s not mentoring, he’s working towards the 2016 Olympics in Brazil.

 

“Growing up, a lot of my friends were in the same position as me – not really having a father figure – and out of 40 of us, 35 have been to jail. I was a bit of a naughty kid but when I started playing sport, my behaviour changed. I was more focused and I knew there were consequences. Detention meant I’d miss practice and I was scared of my coach so it made me behave!

 

I still think this is all a dream. I’m 24 and I’m a mentor. If I’d followed other kids when I was younger, I’d be in jail, taking drugs or all kinds of madness.”

 

© 2018 by Yellow Cat Consulting Ltd